Press conference - the process of commercialization of stadium area
IT ALL BEGAN WITH THE STADIUM. TO BE CONTINUED.
An entertainment park, an aquatic park, a tropical garden, a spa and wellness centre and a hotel may grow next to PGE ARENA Gdańsk. A complex of five new buildings will be erected with the support of private developers on a land site owned by the city.
The ground where the new public facilities will be located is owned by a municipal company, BIEG 2012. “This is not a coincidence that we are planning a development like this namely in this area of the city. The new, strategic roads we are about to complete, will revolutionize the access to the stadium and its surroundings”, says Paweł Adamowicz, the Mayor of Gdańsk. “PGE ARENA will be easily accessed from the airport via the new Słowackiego Thoroughfare and will be connected to the Warsaw expressway and the motorway to Łódź – via the new tunnel under the Martwa Wisła branch of the Vistula river. It seems therefore that we are ready to progress with the vision we presented a few years ago. We are planning a new complex with a clearly defined recreation and entertainment function here, something to serve the residents of Gdańsk, while making the city even more attractive for tourists” adds Mayor Adamowicz.
According to the plan, the project may be split into stages and will be implemented by private developers. The nearly 5 hectare site adjacent to PGE ARENA Gdańsk from the Marynarki Polskiej street side has a great development potential. It may accommodate a few buildings whose functions have been defined as recreation, entertainment, associated with the leisure industry. It is therefore quite possible that an aquatic park, a tropical garden, an amusement park, a spa and wellness centre and a hotel will be built here. There will be no residential buildings, shopping malls or industrial plants, though.
“The new facilities are expected to complement each other and provide an attractive leisure space for people to spend their free time, have rest and integrate,” says Tomasz Kowalski, the CEO at Biuro Inwestycji Euro Gdańsk 2012 (BIEG 2012), the company responsible for commercialization of the land adjoining the stadium and CEO at ARENA GDAŃSK OPERATOR, the company responsible for PGE ARENA operation. “Our experience will be an advantage to this project. We are following our mission to develop PGE ARENA as an event, business and entertainment centre. We have been offering a wide range of services at FUN ARENA, an entertainment park on the stadium premises since June last year. The number of visitors – residents of Gdańsk, as well as business people, Polish and foreign tourists – keeps increasing. We are therefore testing the city’s potential regarding the so-called “leisure business”. Besides, we can benefit from the industry’s best international practices, as we are the only stadium in the world belonging to the International Association of Amusement Parks and Attractions (IAAPA) - the world's largest amusement industry trade association,” adds Tomasz Kowalski.
The architectural concept of the new buildings prepared by BIEG 2012 fits with the existing stadium. It has similar references to the seaside location: the streamlined shape of modern buildings brings to mind stones and amber smoothed by water. The concept was created by PGE ARENA designers, namely Rhode-Kellermann-Wawrowsky from Düsseldorf. The work took several months and was completed in February this year. The project details will be discussed in the course of social dialogue with the residents and the investors who will choose to participate. BIEG 2012 is also planning to discuss the subject with urban planning specialists, real estate experts and tourism professionals.