PepsiCo named official supplier to PGE ARENA Gdańsk
PepsiCo was named the Official Supplier to PGE Arena Gdańsk, thereby gaining the exclusive right to distribute its beverages all around the stadium and its premises. The PepsiCo and the PGE ARENA Gdańsk operator signed a 3-year sponsorship contract.
In addition to product exclusivity, PepsiCo – the official partner of PGE ARENA Gdańsk now – has been granted a wide range of commercial and advertising rights to display the Pepsi brand.
“PGE Arena Gdańsk is a wonderful, modern facility which, owing to its prestige and the variety of events organized here, attracts sport fans and spectators from Tri-City, the region and from all over Poland. Namely such places, full of life and energy, are perfectly suited for promotion of PepsiCo soft-drinks. This is why we are very pleased to have established the co-operation with PGE ARENA Gdańsk. As the Stadium’s Official Supplier we can offer our wide range of beverages directly to sport fans and consumers interested in the events held at this prestigious venue,” says Małgorzata Skonieczna, the PepsiCo Public Policy/Government Affairs and Communications Director for Central Europe.
“It is vital to us that as many sports and culture events as possible are held at PGE ARENA, therefore having such a strong partner as PepsiCo is a matter of great importance. Our collaboration is not confined to pure sponsorship relations, but goes far beyond, adding value to both parties,” Tomasz Kowalski, CEO at Arena Gdańsk Operator is commenting.
Consumers reach for PepsiCo products one billion times a day, in 200 countries and regions around the world. The total net revenue from the sales of food and beverages offered by PepsiCo brands Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana was in excess of USD 66 billion in 2014. The global portfolio of PepsiCo comprises a wide and diversified range of food products and beverages offered by numerous brands, where each of the 22 best selling brands generates more than $ 1 billion in annual retail sales.
PepsiCo’s business is guided by the “Performance with Purpose” philosophy, which means that the company focuses on high profits, while being committed to sustainable growth at the same time. Being dedicated to delivering Performance with Purpose, PepsiCo offers a wide range of food products and beverages, from snacks to health and wellness consumer goods, while seeking innovative methods to reduce its adverse environmental impact and its operating cost. The company offers safe and friendly working environment to all its employees across the world, respecting and supporting local communities in the regions of its operations and investing in their development. More info about PepsiCo can be found at the global corporate website www.pepsico.com and locally at www.pepsicopoland.com
ABOUT PGE ARENA Gdańsk
PGE ARENA Gdańsk is a multi-purpose, modern sports facility, a venue of various events, business and leisure activities and a centre of excellence. Designed in a manner to be able to organize mass events for up to 45 thousand spectators: football matches, concerts and other sports and culture events. Concerts of such international stars as Jennifer Lopez, Bon Jovi or Justin Timberlake attract tens of thousands fans here.
The Lechia Gdańsk Prestige Club business zone accommodates 1383 business seats, 37 VIP boxes and the PGE ATOM Club restaurant.
Furthermore, PGE ARENA Gdańsk offers 17,000 sq m of commercial space, with a conference centre hosting more than 100 business events, conferences and meetings each year. FUN ARENA, Tri-City’s largest entertainment park, continues developing its offer all the time. PGE ARENA Gdańsk is also committed to social responsibility, especially in the field of physical culture and healthy lifestyle promotion, as well as through the participation in projects supporting the local community.